Upskill or Recruit?

We can help you fill a skills gap by identifying new talent for your business or by upskilling current staff members.

Here is a quick overview of these two options:


You can upskill and develop existing staff with an apprenticeship through Coventry College. Apprenticeships are available to people of all ages and are offered at a range of levels, from intermediate to degree level, meaning you can choose a programme to fit your staff.

Investing in your existing staff members in this way will motivate them and increase their contribution to your company whilst improving their future career prospects.


Taking on an apprentice is great way to fill a skills gap in your organisation. It gives you the opportunity to shape the apprentice’s learning in line with your company’s practices and train them in the exact skills necessary for success in your business.

It is a cost-effective recruitment method allowing you to invest in the future of your business by employing young, enthusiastic apprentices keen to learn and to begin building a career with you.

We offer a free recruitment service to support you in finding the right candidate. Please see more details below.

Free Recruitment Service

Our free recruitment service is offered to all employers who are looking to employ an apprentice. We will help you find the best fit candidate for your role.

The process involves an initial discussion with us to identify your requirements from an apprentice. This can be a face-to-face meeting or telephone conversation. We will then work with you to develop a job description outlining the specifications needed for the role.

We will pre-screen candidates to ensure we find suitable individuals for the role. You will have a dedicated contact at Coventry College who will support you throughout the recruitment and matching process and be on hand to answer any questions you may have. We can also help you arrange interviews and notify candidates of times/dates, if required.

You’ll have access to a host of talented individuals who have shown an interest in an Apprenticeship and be able to identify candidates with the ideal skill-set to fit your business.

Recruiting an Apprentice

Looking to recruit an apprentice or upskill your current staff through an apprenticeship at Coventry College?

Apprenticeships can start at any time throughout the year so please complete the form below and we will be in touch with more information soon.

We take your privacy seriously and will only use your personal information to administer your account and services you have requested from us. However, from time to time we would like to contact you with other services we provide.

* Indicates a required field.

To see what Apprenticeships we offer please click here

Levy Information

If you are an SME with an annual pay bill of less than £3 million, and therefore not a levy-paying employer, you can co-invest with the Government in the cost of training and assessing your apprentices.

  • If you are an employer with less than 50 members of staff and take on an apprentice aged 16-18 years old, you are entitled to a £1000 grant and the training is FREE
  • If you are an employer with less than 50 members of staff and take on an apprentice aged 19 plus, you will have to contribute 10% towards training fees
  • If you are an employer with more than 50 members of staff but do not contribute towards the Levy you have to contribute 10% towards training fees for all apprentices
  • If you are an employer with a Levy account all fees will be agreed and taken from your account, if you are a levy-payer, please complete the form here and we can help you to manage and optimise your training fund

To find more about fees and costs please complete the form here.


Myth Busting Apprenticeships

There are many misconceptions around Apprentices and Apprenticeships. We have created this handy guide to separate the fact from the fiction!

Myth: “Aren’t Apprenticeships just for young people?”
Busted: Not true! Apprenticeships are relevant for anyone over the age of 16 looking to improve their skills and progress their career.

Myth: “Apprenticeships are only for new workers.”
Busted: Not true! Apprenticeships can also be used as a tool to help existing employees to improve their skills and progress in their career.

Myth: “We haven’t got the time to run Apprenticeships!”
Busted: Not true! We can help you to define and deliver an apprenticeship plan that will fit around you.

Myth: “Apprenticeships don’t really add value to businesses.”
Busted: Not true! There’s loads of evidence about the positive impact of Apprenticeships on retention, productivity and overall business performance. 76% of employers say that using Apprenticeships make them a more productive work place. Furthermore, 75% of employers reported that Apprenticeships have improved the quality of their products and services.

Myth: “Apprenticeships are too expensive.”
Busted: Not true! We can help you to access funding to support the cost of training your apprentices.  If you’re an employer with pay roll of less than £3m then government will contribute 90% towards the costs of training. Employers who have a pay roll in excess of £3m will pay into an Apprenticeship levy which will be charged at 0.5% and collected by the inland revenue on a monthly basis which is used to pay for your training.

Myth: “Apprentices only have limited potential – otherwise they’d be at university.”
Busted: Not true! Apprenticeships are just a different way of enabling people to develop the skills they need to progress in their chosen occupation. There are currently 100 degree and higher apprenticeships available with more being developed.

Myth: “If I recruit and train an Apprentice, they’ll just leave for more money somewhere else when they’ve
finished their Apprenticeship.”
Busted: Not true! After finishing 77% of apprentices stay with their employer.

Myth: “The process of recruiting an Apprentice is too complicated.”
Busted: Not true! We’re here to help you recruit, as well as train, apprentices that will be great for your business. We’re experts in how best to engage and attract candidates to apprenticeship vacancies, not least given our students which gives us ready access to insight about what works best.

What Employers Say About Us

Tracy (the College Assessor) has been absolutely fantastic throughout the whole process. Tracy has been professional from day one and the support she has given to ensure my 2 staff members have completed their qualification on time has been incredible.

Tracy is a real credit to your company and I cannot thank her enough for her efforts over the past 18 months.  It is my last day at ByBox on Friday 12th but will be strongly recommending that my new company looks at running with an apprenticeship programme, this is purely on the back of the fantastic experience that Tracy has provided us as a business. Once again please pass on my appreciation to Tracy and wish her all the best in the future.

Daniel Neal
Implementation Manager
ByBox Field Support Limited

We have been very impressed with the service you have provided – both with the promptness and speed you have dealt with any queries/requests we have had to the introduction of the calibre of applicant to meet our business needs. The professionalism and expertise shown  you – & your colleagues – has meant doing business with you has been uncomplicated and stress free!!

Thank you.

Kali Dosanj
Practice Manager
Bredon Avenue Doctor’s Surgery